How to create a Facebook catalog to run dynamic ads. — One day, I was scrolling over a list of sneakers on Ali Express, opened some of them to check details as they looked appealing. Didn’t do any purchases and left to scroll on Facebook, because, of course, I scroll on Facebook more than Ali Express:-D. A few minutes later I…

Track Users Across Websites With Mixpanel Analytics — Mixpanel is a great analytics tool. It helps you track all user's activities across the browser and devices. Unlike Universal Google Analytics, where it will count two users if the same user comes from two different browsers or devices, Mixpanel, with its identity management, will count it as one user. …

A detailed guide on how to measure average time on page in Mixpanel Analytics — You have a website, similar to medium.com, where users can read content and engage. With Google analytics integrated you can easily answer questions such as the average time on page spent by the user? What are the top pages where the user stays the most and so on? …

Effective Retargeting Campaigns Using The GRID method — Almost all retargeting efforts, directly or indirectly, focused on one thing and one thing only, make users convert. Easy right? Not Really. Bringing users to the platform is one thing and making them convert is another. It takes a village to move users across different steps of the funnel towards…

Track every page in Mixpanel — You have implemented Mixpanel analytics on your website and you closely monitor users' activities. This lets you understand users' behavior and allows you to improve your product. Given Mixpanel’s data model you have to send the event to it to see what’s the users are doing. Unlike Google Analytics, which…

Monitor how long students spend time on Thinkific lessons in Mixpanel. — Thinkific is a platform to make it easy to create, market & sell online courses. Everything you need to run your education business under one roof. However, one thing it lacks is the ability to track the session duration for each student. …

How to Send SendGrid's email engagement data to Google BigQuery — Capturing data from multiple sources is the key to creating a rich data warehouse. And it becomes even more crucial when it comes to online businesses as the data is scattered across a plethora of platforms used to run the business. SendGrid is one such marketing platform that delivers transactional…

Automated data pipeline to move Cloud SQL data to BigQuery — Cloud SQL is a database service from Google Cloud Platform that makes it easy to set up, maintain, and manage relational databases. However, It isn’t built for heavy analytics operations. You need a warehouse service such as BigQuery to do advanced analytics and machine learning tasks such as performing RFM…